By
Lance Trebesch |
Lance Trebesch, CEO of
TicketPrinting.com, has a
successful 18 year track record of technology and early-stage
experience. TicketPrinting.com is a member of The Music Office
Trusted Vendors and we highly recommend his products and services.
TicketPrinting.com is the leader in affordable online ticket
printing for small-to-medium size organizations, companies, venues,
non-profits, schools, associations, and clubs. Over the past 10
years, TicketPrinting.com has designed and printed millions of tickets
for thousands of events, fundraisers, performances, concerts, plays,
sporting events, raffles, parties and more. TicketPrinting.com has
hundreds of ticket templates – just put in your event or raffle
information and we print and ship in 24 hour. Or, our Design-Your-Own
ticket online tool enables you to customize your ticket. |
The Five Rules in
Creating Successful Press Releases for Your Band
Press releases may
be the biggest action a band can take to promote their band and gain free
publicity. Artists have many reasons to write a press release, including:
• CD release
• Concert / performance
• New music video
• Sign to a label
• Member change / addition
Be careful, though,
because if editors receive too many press releases, you will quickly annoy
them. In order to write a successful press release that ensures editors
will read and write about it, you must follow certain rules (Music Biz
Academy).
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Rule #1: If
you cannot write well, hire someone. No editor will continue reading a
badly written press release. The press release must catch and keep their
attention as well
as persuade them to write an article about you or the band. Write
grammatically, smoothly
and confidently. If you are unsure about your writing abilities, hire a
professional. Cheap
“professionals” result in low quality writing, so put some money into
hiring a good writer to
receive valuable press releases.
-
Rule #2: Make
it interesting. Press releases are supposed to take a biased view to
persuade someone to write about your music, but at the same time, it needs
to hold their
interest. Add relevant links to past press releases, past articles, your
blogs, band bio,
pictures, videos, and sound examples – anything that may be related and
interesting to the
editor. You want to pique their interest so they explore more about you or
the band.
Sound clips are especially important to give them an example of your
music.
-
Rule #3:
Relate to the editor. Before sending a press release to anyone, research
is
necessary. Find out if the editor even writes about the genre of music you
play. If they
don’t, sending them the press release will only annoy them. After sending
a few press
releases to the same editor and they still did not write about your band,
let it go. Do not
continue badgering them. When sending the press release, attach the URL of
the whole
article and only give them a sample of the article in the email. Whole
press releases
through email use their email storage space. Finally, if they do write
about you, write them
a hand-written thank-you note. They will appreciate it.
-
Rule #4: Do
the necessities. All press releases should include the basic who, what,
where, when and why. Give the editors every detail they need to include in
their review.
Do not make them research for it. It should also read like a news story.
Be professional
when writing the press release. In addition, include a catchy title and
subject line. The title
is what initiates readers to even read your press release, so the more
interesting the title is,
the more likely someone will read and write about it.
-
Rule #5:
Write for the audience and the search engines. When writing your press
release, make sure to include good keywords. Mentioning you or your band’s
name,
location, or other important words often boosts your keyword density,
which search engines
notice, boosting your results to the top when someone searches those
words. Keyword
density is the percentage of times a certain word shows up in your press
release. Search
engines also calculate the number of links pointing to your page, so
submit your press
release to certain press release directories.
Additional points to
notice is to enable a RSS feed so editors and others can automatically
receive an update when you add a new press release to the site. Keep all
your press releases on separate pages with one page from your website
providing the links to all the new articles (with the most recent press
release on top). Writing a press release requires work and commitment, but
the payoff is worth it.
By Lance Trebesch
lance@ticketprinting.com
www.TicketPrinting.com |
